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Why The Elites Head To Sun Valley Every July

July 13, 2025
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Why The Elites Head To Sun Valley Every July


This week, enterprise moguls have been making a whole lot of noise from a distant city in Idaho. For skiers and riders, that location might ring a bell.

Practically each July (excluding 2020), Allen & Firm hosts a convention in Solar Valley, Idaho. This yr’s occasion is occurring from July 8-13. Known as theĀ ā€œSummer season Camp for Billionaires,ā€ wealthy tech and enterprise leaders flock to the Solar Valley Village to mingle with different like-minded folks and interact in varied occasions and discussions held by Allen & Firm. Through the retreat, these people can privately focus on enterprise offers and interact in leisure actions comparable to mountain climbing and golf. The ski city’s remoteness helps maintain most onlookers away.

Most attendees congregate on the Solar Valley Lodge, a historic resort that’s located within the Solar Valley Village. The Village is subsequent to Greenback Mountain, the smaller peak that’s house to the ski resort’s newbie slopes and intensive terrain park community.

A few of this yr’s visitors included Jeff Bezos (founding father of Amazon), Tim Cook dinner (CEO of Apple), Bob Iger (CEO of the Walt Disney Firm), and David Zaslav (CEO of Warner Bros. Discovery, who simply renamed his streaming platform for the hundredth time).

Whether or not that is an financial growth for the native area is debatable. Through the outings, most people keep within the Solar Valley Village, which is exterior of the city of Ketchum. Jacob Frehling, who’s the co-owner of Maude’s Espresso and Garments, instructed Enterprise Insider that his enterprise truly sees a lower in Income in comparison with the remainder of the summer time:

ā€œThat is often the busiest time of yr for my enterprise. However when the convention comes, visitors lease out tons of rooms and ebook all of the fishing guides, out of doors adventures, and eating places. Different vacationers can’t actually go to the realm that week. The Solar Valley Lodge is huge; that’s a whole bunch of people that aren’t there and aren’t circulating their {dollars} in native shops.

It’s not a zero-sum recreation, however my variety of gross sales drops a minimum of a bit yearly. The billionaires on the convention throw a bizarre wrench within the cog of the summer time economic system, stepping on the brakes for normal folks throughout what ought to be a really, very, very busy time.

That’s to not say it’s all unhealthy. I’m positive the convention is nice if you happen to’re immediately concerned, however many locals I do know aren’t. I’ve gotten to know some members of the billionaire entourage, like dancers and bodyguards, who come every year. They’re nice, and I truly all the time look ahead to seeing them.ā€

Whereas the clientele could also be wealthier than regular for this widespread ski city, it nonetheless performs out the identical: the locals get squeezed, whereas the wealthy have many of the enjoyable.

Picture/Video Credit: Solar Valley Resort, CNBC

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Tags: Allen & CompanyElitesJulyski resort newsSUNSun ValleySun Valley Villagevalley
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