Williams has introduced a brand new title partnership take care of software program firm Atlassian that it describes as “the most important partnership deal in Williams’ 48-year historical past”.
Atlassian is an Australian software program firm that has a base in the US, and reported income of $4.4billion for the 2024 fiscal yr. Reflecting the continuing attraction of Formulation 1 to tech manufacturers, a title partnership with Williams has been introduced that formally sees the crew turn out to be Atlassian Williams Racing, with Williams saying the dimensions of the deal displays its historic standing inside the sport.
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“I’m delighted to welcome Atlassian into Formulation 1 and our evolution into Atlassian Williams Racing,” crew principal James Vowles stated. “Attracting a title partnership of this dimension and significance is a momentous day in our crew’s illustrious historical past and a significant milestone in our comeback transformation.
“We’re setting up all the suitable elements to get this crew again to the entrance of the grid, and in Atlassian we’ve got a accomplice that by its know-how and instruments will assist unleash our full potential by bettering teamwork and collaboration proper throughout the group. Our values and ambition align completely, and I’m enthusiastic about what we will obtain collectively.”
Atlassian CEO Mike Cannon-Brookes says there was an apparent synergy between his firm and F1, with Williams set to leverage Atlassian’s AI capabilities transferring ahead.
“Formulation 1 is the final word crew sport,” Cannon-Brookes stated. “It’s the place engineers, builders, business groups, pit crews and numerous others work collectively in real-time at unimaginable speeds to race for a podium end. Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the suitable instruments and practices, they will obtain issues that may be inconceivable alone.
“As one of many first world know-how firms out of Australia, we perceive what it’s prefer to have ardour, drive and the assumption that you just’re constructing one thing nice. This crew has been by a outstanding transformation, and I imagine Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
Williams will launch its 2025 automotive – the FW47 – on Friday at Silverstone. The automotive will probably be introduced in an interim livery, forward of the revealing of the official livery for the approaching yr on the F1 75 season launch occasion at London’s O2 Area on February 18.
