The R&A has unveiled the world’s first ‘playable golf billboard’ at Edinburgh Waverley Station to permit followers to expertise enjoying the par-3 eighth gap of the enduring Previous Course in St Andrews, host venue of this yr’s AIG Girls’s Open.
As a part of AIG Girls’s Open new ‘By no means Cease Taking part in’ marketing campaign, the activation goals to raise the thrill of golf for followers. This revolutionary billboard transforms right into a golf simulator, providing an interesting alternative for each new and longtime followers to attach with the Championship in a enjoyable and interactive method.
The R&A has created this playable billboard to re-imagine how golf fanatics interact with the game, whereas additionally selling the upcoming AIG Girls’s Open, which is being held at St Andrews from 22-25 August.
Followers can step as much as the billboard, seize an actual membership and ball, and take a swing like by no means earlier than. The know-how employs cameras to trace the participant’s velocity, arc, and route, digitally encoding the swing in real-time to point out the place the ball will land on the digital par-3, eighth gap. Gamers will likely be captivated as they watch the ball fly throughout the LED display screen, displaying its arc and flight path in direction of the goal.
With a real-time leaderboard monitoring nearest to the pin pictures, members can compete in a enjoyable golf problem. These nearest to the pin will obtain an thrilling prize from the AIG Girls’s Open: a pair of Sunday tickets and an opportunity for the winner to be an official strolling scorer for one of many teams through the last spherical at St Andrews.
Not only for avid golfers, these eager to take their first ever golf shot can even win prizes within the furthest from the pin problem.
Zoe Ridgway, Championship Director of the AIG Girls’s Open at The R&A stated, “This activation brings the thrill of golf to an entire new stage, permitting gamers to expertise the fun of golf in a enjoyable and interactive method. As a part of our new ‘By no means Cease Taking part in’ marketing campaign, we’re giving each new and longtime followers the chance to have interaction with the AIG Girls’s Open like by no means earlier than, reaching new audiences and enhancing their connection to golf.”
Designed to resemble a conventional promoting billboard, this revolutionary attraction provides a novel and attention-grabbing expertise for golfers of all ability ranges. Whether or not you’re a seasoned professional, an off-the-cuff participant or a primary time golfer, the playable billboard guarantees a one-of-a-kind expertise.
The R&A will compile all of the shot tracers from the day’s play onto the billboard display screen without delay, creating a surprising visible show.
