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Home Skiing

Worldwide Ski Industry Report Claims Consolidation After the Pandemic

April 16, 2025
in Skiing
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Worldwide Ski Industry Report Claims Consolidation After the Pandemic


The seventeenth version of the Worldwide Report on Snow & Mountain Tourism examines intimately the 2023/24 ski season internationally. NEW

With greater than 366m skier visits, the ski season 2023/24 indicated for the third time in a row that the ski business is wholesome, in line with the report.

It’s a reflection on the image a yr in the past, not now.

The common worldwide visits to ski resorts for the three post-Covid years is larger than common visits of pre-Covid years.

Winter 2023/24 was a ‘Enterprise as Common’ season, claims the report.

The creator is Laurent Vanat, a revered worldwide advisor with a grasp’s diploma in industrial and industrial sciences from the College of Geneva.

After greater than 20 years of guarantees, the digitalisation nonetheless doesn’t ship quick access to the slopes and poorly contributes to buyer journey enchancment.

Verbier, Switzerland. Picture © PlanetSKI

The report says that ski resort visits are formed by the snow and climate circumstances.

By analogy to Herzberg hygiene-motivator administration principle, snow is somewhat a driver of unsatisfaction whether it is missing, whereas solar is a driver of satisfaction when it shines.

Local weather change impacts negatively the primary, although positively the second.

If there’s adequate snow, a sunny day will encourage skiers to hit the slopes, and report visitation days skilled at some resorts nonetheless demonstrates it.

Though local weather change clearly impacts the operation of ski resorts, it appears at this stage to not have a considerable influence on world go to numbers.

The 2023/24 ski season noticed combined outcomes throughout nations, largely influenced by climate and snow circumstances.

Whereas China led the restoration, surpassing its pre-COVID 5-year common, different robust performers included the USA, Italy, Scandinavia and Russia.

Nonetheless, France and Austria have but to totally get better, whereas Japan and Germany skilled traditionally low visitation ranges.

Total, the season was a close to zero-sum recreation, with beneficial properties in some areas offset by losses in others.

Ski Welt, Tirol, Austria. Image © PlanetSKISki Welt, Tirol, Austria. Image © PlanetSKI

Ski Welt, Tirol, Austria. Picture © PlanetSKI

Ski resorts are actively coping with local weather change:

Bettering snow managementReducing carbon footprintsInvesting in sustainability

The US ski areas give attention to optimising snowmaking and useful resource use.

French resorts goal for carbon neutrality by 2037, with improvements in hydrogen-powered grooming and eco-friendly practices.

Superior local weather modelling, like CLIMSNOW in France and comparable initiatives in Switzerland, helps resorts plan for future snow circumstances and adapt infrastructure.

These efforts will hope to make sure the business’s resilience and long-term sustainability

There are at present 68 nations on the earth that supply geared up out of doors ski areas coated with snow.

Even when snowfields are far more quite a few there are about 2,000 ski resorts worldwide.

Moreover the key ski locations by way of skier visits, there are a variety of different, smaller locations, the place snowboarding has been an business for a very long time, or is at present growing.

The obvious rising locations are Japanese Europe and China.

There are a selection of different small gamers unfold out throughout the globe: Cyprus, Greece, India, Iran, Israel, Lebanon, Lesotho, Morocco, New Zealand, Pakistan, South Africa, Turkey and a number of other extra.

About Laurent Vanat

He’s a revered worldwide advisor with a grasp’s diploma in industrial and industrial sciences from the College of Geneva.

A specialist in technique, enterprise critiques, administration, organisational evaluation and market analysis – Laurent has grow to be an knowledgeable in Alpine tourism.

He bought concerned for the business since early 2000s with enterprise planning and financial surveys. From 2009 on, he has revealed yearly the Worldwide Report on Snow and Mountain Tourism.

Now extensively thought of the benchmark information publication for snowsports business, his annual report has already been introduced at quite a few worldwide conferences around the globe, together with OITAF, WTO, FIS, Mountain Planet, ALPITEC/ISPO, IMTA conferences and congresses.

Free digital entry to the report is restricted to its contributors and the supporters of its crowdfunding marketing campaign.

Laborious copies of the report will be bought on-line by way of the web site of the creator – www.vanat.ch

Cervinia, Italy. Image © PlanetSKICervinia, Italy. Image © PlanetSKI

Cervinia, Italy. Picture © PlanetSKI

PlanetSKI: #1 for digital ski information.

Your digital platform for ski information, resort info, journey, gear rental, sport, cash saving offers and every little thing related with snowsports – web page, social media & extra.



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Tags: claimsConsolidationIndustrypandemicReportSkiWorldwide
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