WWE introduced the next on Thursday.
WHEATLEY AMERICAN VODKA NAMED OFFICIAL VODKA OF WRESTLEMANIA XL, BECOMES FIRST OFFICIAL SPIRIT PARTNER OF WRESTLEMANIA
STAMFORD, Conn., March 21, 2024 – WWE®, a part of TKO Group Holdings (NYSE: TKO), and Wheatley American Vodka, proudly produced with uniquely American strategies in Kentucky by Buffalo Hint Distillery, America’s oldest continually-operating distillery, in the present day introduced a multi-event partnership commencing with naming the award-winning spirit the Official Vodka of WrestleMania XL which takes place throughout two nights on Saturday, April 6 and Sunday, April 7 at Lincoln Monetary Subject in Philadelphia.
Because the Official Vodka of WrestleMania XL, Wheatley American Vodka can be built-in inside key WWE properties and belongings within the weeks main as much as and all through the two-night occasion, together with the WrestleMania XL Kickoff Present, social and digital channels, broadcast options and extra.
As well as, Wheatley American Vodka will function the presenting sponsor of an unique digital sequence airing all through the spring and hosted by “The American Nightmare” Cody Rhodes. Over the course of six episodes, the 2024 Royal Rumble winner will conduct sit-down interviews with numerous WWE Superstars as he traverses the nation in his Wheatley-branded tour bus which is able to function a backdrop for the sequence which may be seen throughout all WWE digital and social channels.
“We’re excited to welcome Wheatley American Vodka because the Official Vodka of WrestleMania XL and we sit up for rising our partnership with the award-winning spirit on the highway to the largest occasion in WWE historical past,” stated Grant Norris-Jones, EVP & Head of World Partnerships, TKO Group Holdings.
“This partnership is an ideal match, bringing collectively two iconic American manufacturers: the WWE and Wheatley American Vodka. We wish to re-define what vodka is in the USA and know that is the beginning of a real American dream group,” stated David Binder, international advertising and marketing director at Sazerac. “We’re excited to introduce WWE followers across the nation to simply how good an American vodka may be – transfer apart, Moscow Mule: it’s time for the American Mule with Wheatley!”
