WWE introduced the next on Thursday.
Maybelline New York named first-ever official beauty associate of WWE
July 10, 2025 – WWE and Maybelline New York, the primary beauty model on the planet, introduced at present a brand new partnership during which the sweetness model will change into the first-ever Official Cosmetics Companion of WWE.
The brand new settlement commences with Maybelline serving because the Presenting Companion of Evolution – the all-women’s Premium Dwell Occasion on Sunday, July 13 at State Farm Enviornment in Atlanta.
“WWE is worked up to collaborate with Maybelline, a associate that not solely leads the sweetness business but additionally shares our imaginative and prescient for highlighting superb people throughout the roster,” stated Brit Santypal, Senior Vice President of Partnership Advertising and marketing, TKO.
“Maybelline New York is proud to associate with WWE and have the chance to place our merchandise to the final word take a look at,” stated Amy Whang, President of Maybelline New York. “Because the presenting sponsor of Evolution, we’re not simply exhibiting up within the ring; we’re supporting a world group that conjures up confidence and self-expression, each out and in of the highlight.”
Along with the Presenting Companion designation at Evolution, Maybelline will obtain middle mat ring branding, a customized vignette and social media integrations. The partnership and activation technique have been developed in collaboration with Magnificence Co-Lab, L’Oréal’s media company of report.
“Maybelline continues to prepared the ground by transferring on the pace of tradition — connecting magnificence with leisure in daring, inclusive, and surprising methods,” stated Delphine Hernoux, CEO, Magnificence Co-Lab. “At Magnificence Co-Lab, we’re proud to have helped form this milestone partnership with WWE, which displays the form of revolutionary pondering that retains the model forward of the curve.”
