As reported by Sports activities Enterprise Journal, WWE has signed a cope with Sazerac Manufacturers’ Wheatley Vodka.
Marking the primary spirits sponsorship for the corporate, WWE’s deal names Wheatley the “Official Vodka of WrestleMania XL,” together with a handful of different occasions to be introduced.
The deal additionally consists of live-event model integrations on each nights of the occasion emanating from Lincoln Monetary Subject in Philadelphia, inclusion within the occasion’s Kickoff Present, social and digital media executions, and a sweepstakes promotion.
WWE has typically shied away from long-term “official sponsor” designations however the cope with Wheatley strikes a serious shift, thanks partially to a yet-untitled, six-part content material collection on WWE social and digital channels centered round interviews between Cody Rhodes and different WWE stars with a Wheatley-branded tour bus set to be part of the affairs.
