BNK FEARX has appointed Yoo Hee-ji as its new Basic Supervisor, marking this the primary time a girl has held the function because the League of Legends Champions Korea (LCK) adopted its franchising mannequin.
In line with an announcement launched by the organisation, the appointment fashioned a part of a wider management and structural overhaul authorised throughout a board assembly on January twenty second. As a part of the modifications, BNK FEARX additionally rebranded its working entity from SBXG Co., Ltd. to FearX Co., Ltd., aligning the corporate identify with its esports organisation.
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The organisation mentioned the transfer was designed to create model consistency throughout its aggressive and industrial operations, with all future initiatives working underneath the unified FEARX identify.
Management Adjustments Comply with Stable Aggressive Yr
Yoo Hee-ji, newly appointed Basic Supervisor at BNK FEARX, is a long-standing determine within the Korean esports business, with expertise spanning group operations and aggressive administration. Her appointment has drawn consideration not just for its seniority but additionally for its historic significance inside the LCK ecosystem, the place management roles at franchised groups have historically been held by males.
Alongside Yoo’s appointment, BNK FEARX confirmed that Kim Hae-chan has been promoted to Chief Government Officer. Kim beforehand served because the group’s Basic Supervisor all through 2025 and was credited by the organisation for overseeing a interval of aggressive progress.
The management modifications observe a powerful aggressive yr for FEARX. The group received the League of Legends Asia Invitational 2025, and has since carried that kind into the continued LCK Cup 2026.
Past administration modifications, the organisation can also be persevering with its model consolidation efforts offline. Its Jonggak clubhouse café, beforehand working as Mouse Potato Café, has been rebranded to FEARX Café, incorporating up to date FEARX and NEXX mental property all through the venue. The group beforehand competed as Sandbox Gaming and Liiv SANDBOX.
In line with the announcement, BNK FEARX plans to make use of its current momentum to additional strengthen the FEARX model and discover extra international enterprise alternatives underneath its unified id.
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