Former WWE Co-President George Barrios is releasing a e book in 2026. Barrios held the Co-President place, with Michelle Wilson. Barrios and Wilson each had been let go by WWE again in January 2020.
The e book known as “Generally Mistaken however By no means in Doubt: How a Cuban Child from Queens Reworked WWE.”
Beneath is an outline of the e book from the writer.
From the Inside Metropolis to Billion-Greenback Offers
George Barrios helped remodel WWE from an $800 million wrestling firm right into a $9.3 billion world sports activities and leisure powerhouse. For the son of Cuban immigrants who grew up in a cramped Queens house close to LaGuardia Airport and practically flunked out of highschool, the climb to the company boardroom was something however apparent.
Barrios’s story blends grit, reinvention, and daring bets. He went from a 2nd grader forging a letter from his dad and mom so the nuns wouldn’t expel him to the best ranges of company management. As WWE’s longtime strategist, he pioneered streaming years earlier than different sports activities properties caught up and helped make WWE the #1 sports activities model on YouTube with over a billion followers.
When Vince McMahon abruptly fired him in 2020, Barrios cofounded Isos Capital—and three years later, McMahon known as him again. The Cuban child from Queens had develop into indispensable.
For readers of Shoe Canine, The Arduous Factor About Arduous Issues, and Good to Nice, Generally Mistaken however By no means in Doubt presents:
A framework for recognizing undervalued belongings and reworking legacy companies.
Arduous-won classes on navigating company politics and surviving setbacks.
A masterclass in disrupting earlier than being disrupted—and betting on conviction when everybody else doubts your imaginative and prescient.
That is each an immigrant’s story and a playbook for entrepreneurs and executives in search of to remain forward of the curve—proof that preparation, persistence, and braveness can change all the things.
