Hockey One League is happy to announce that ONE Lively has prolonged its naming rights partnership with the League for an additional three years, persevering with because the naming rights associate of the ONE Lively Hockey One League.
The renewed settlement reinforces ONE Lively’s dedication to Australian hockey and to supporting the nation’s premier home males’s and ladies’s hockey competitors. The partnership will proceed to attach ONE Lively with elite and rising hockey expertise, passionate followers, golf equipment and communities throughout Australia.
As naming rights associate, ONE Lively will retain a robust presence throughout the League’s match-day, broadcast, digital and business property, together with branding throughout the competitors, in-venue activations, broadcast integrations, digital content material and key League occasions.
Hockey One Government Supervisor Sash Herceg stated the extension displays the power of the connection between ONE Lively and Hockey One.
“We’re delighted to increase our naming rights partnership with ONE Lively for an additional three years. ONE Lively has been a implausible supporter of Hockey One and shares our ambition to develop the League, showcase world-class hockey and create stronger connections with followers, athletes and communities throughout the nation.
This renewed dedication offers us nice confidence as we proceed to construct the competitors and elevate the profile of our athletes, groups and the game extra broadly and concurrently help ONE Lively merchandise gross sales and promotion in Australia and abroad.”
ONE Lively Founder Brent Livermore stated the model was proud to proceed its partnership with the League.
“As Founding father of ONE Lively, Olympic Gold Medallist and Excessive Efficiency Coach, I’ve at all times had a deep ardour for growing, inspiring and motivating each the subsequent technology and present athletes to chase excellence, embrace alternative and consider in what is feasible by sport,” Livermore stated.
“That zeal is what sits on the coronary heart of our partnership with Hockey One and our dedication to serving to develop and strengthen hockey throughout Australia.
“We’re extremely proud to proceed constructing a real connection and partnership with Australia’s highest home hockey league by One Lively Hockey One.
“This partnership is larger than branding — it’s about bringing our hockey neighborhood collectively, creating stronger pathways, supporting athletes and serving to drive the sport ahead nationally as we lead into the runway of Brisbane 2032.
“If we actually need to develop and professionalise hockey in Australia, we want alignment throughout gamers, golf equipment, coaches, competitions, manufacturers and communities all working along with a shared imaginative and prescient.
“Hockey has at all times been constructed on passionate individuals, arduous work and connection. ONE Lively desires to be a part of serving to elevate the sport, creating new alternatives and bringing contemporary vitality into the game. The way forward for hockey will come from innovation, collaboration and other people keen to be recreation changers — not simply individuals.
“Collectively, we’ve the chance to raise the usual, develop the profile of the sport and create one thing that leaves a long-lasting affect for the subsequent technology.
“The extension comes as Hockey One continues to construct momentum as Australia’s main home hockey league, that includes the nation’s finest males’s and ladies’s gamers alongside rising and worldwide expertise.”
At its coronary heart, ONE Lively exists to “gasoline your recreation and fund theirs”. ONE Lively are presently working in the direction of a mannequin that may reinvest a portion of each sale of its merchandise to Hockey One Membership and gamers.
Hockey One League and ONE Lively will work collectively throughout the subsequent three seasons to ship enhanced fan engagement, match-day experiences, content material alternatives and neighborhood connection by the nationwide competitors.
