The Los Angeles Lakers just lately named Yao Williams II Vice President and Head of International Partnerships.
Williams will lead the Lakers international partnerships staff, together with partnership gross sales, enterprise options and partnership activation, driving revenue-generating alternatives and creating progressive programming and platforms to maximise model worth. Williams has a confirmed observe file of securing each home and worldwide large-scale offers whereas main high-performing gross sales groups.
“I couldn’t be extra excited to have Yao Williams be a part of the Lakers enterprise and lead our international partnership staff,” mentioned Los Angeles Lakers President of Enterprise Operations Lon Rosen. “Yao is a fascinating chief with an urge for food for innovation that may assist drive efficiency and ship best-in-class experiences for Lakers companions.”
Williams brings twenty years of expertise in international gross sales and model partnerships throughout the sports activities and leisure industries, together with time on the Nationwide Basketball Affiliation and Manchester Metropolis Soccer Membership. Most just lately, Williams co-led international partnerships at Elevate Sports activities Ventures.
