PJ Lewis, Senior VP, international head of Motion Figures at Mattel, shares his ideas on the way forward for the WWE motion determine line, the worldwide alternative forward for the model because the wrestling group expands its international attain by occasions and Netflix, and the rise of the grownup collector.
Lewis, an 18-year veteran of Mattel, is credited with serving to the toy big safe the WWE license in 2010.
He additionally discusses the potential for large-scale tasks such because the New Technology Enviornment and the WCW Nitro entrance stage and his highlights from Mattel’s WWE San Diego Comedian-Con show.
This interview was recorded within the Mattel WWE sales space at Comedian-Con.
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