Diving Right into a New Chapter: Publishing Skilled Jack Hallahan and Hasty Awards President Steve Hasty Lead Swimming World’s Resurgence, Paving the Method for a Dynamic Future in Aquatic Sports activities Journalism
New House owners Are Respiratory New Life into the Longest Operating Journal About Aquatic Sports activities with a 76-Web page Situation — the Outlet’s First Print Situation of Since 2022 — Unleashing the Subsequent Period of Swimming World
SAN FRANCISCO — February 13, 2024 — Swimming World, the go-to supply for the game of swimming and longest-running publication on aquatic sports activities, immediately publicizes that new possession has acquired the corporate. Jack Hallahan, an promoting and publishing knowledgeable, and Steve Hasty, President and Proprietor of the Hasty Awards, collectively have taken over the outlet and its publication to return the journal to bodily print and strengthen its standing as the final word outlet for neutral information and knowledgeable commentary for the swimming and aquatic sports activities group.
“Swimming World is simply too necessary to the game to not present this vaunted title a chance to thrive and be re-imagined for a brand new era of aquatic athletes, dad and mom, and coaches,” mentioned Jack Hallahan, Co-owner and Writer of Swimming World. “This journal was as soon as heralded because the bible of swimming and we have now a imaginative and prescient to make it high of thoughts and your go-to supply once more. The product itself has all the time remained high notch, however the advertising and person expertise should adapt to the trendy period. Provided that it’s an Olympic 12 months, it’s solely proper we come again to print with certainly one of our largest points ever launched. We intend to let everybody know that Swimming World remains to be that very same highly effective voice you’ve got come to belief for many years and we are going to show that with a way of authenticity.”
To kick issues off beneath its new management, Swimming World has launched its first bodily concern since 2022 with an unprecedented 76-page concern with particular binding. Moreover, the journal goals to usher in youthful generations to its readership by diversifying its content material and launching a correct advertising technique. With the 2024 Paris Olympic Video games a number of months away, Swimming World could have reporters on the grounds of each elite-level competitors main as much as the Video games as a way to highlight the efforts of groups and athletes trying to make a splash this summer time.
“The reality is, with regards to our journalism and reporting, we don’t have to vary up a lot,” mentioned Steve Hasty, Co-owner of Swimming World. “Protection of the competitors scene has all the time been one of many strongest features of Swimming World. Nonetheless, swimming as a sport encapsulates a lot extra. Swimming is a life-style, a meditative expertise that resonates with so many fanatics throughout the globe. Whereas we are going to all the time closely concentrate on the aggressive panorama, we wish to seize content material that goes past that as a way to usher in those that merely swim to enhance their on a regular basis life.”
Swimming World’s editor-in-chief, John Lohn, shares an identical sentiment. After being with the journal for over 20 years, Lohn has excessive hopes for the way forward for the outlet beneath its new leaders.
“We’ve all the time lined the game with journalistic integrity,” Lohn mentioned. “We give a bit of one thing for everyone. Whereas each Olympiad will give us the prospect to show that we’re unequalled with regards to our reporting on the game, we’re additionally specializing in creating content material that meets the necessity for the common swimmer who wakes up at 6 am each morning to get their laps in earlier than work. That’s simply as necessary to us as profiling the following gold medalist”
To buy a subscription to Swimming World, go to www.swimmingworldmagazine.com
ABOUT SWIMMING WORLD
Swimming World produces in depth digital information content material and international protection of aggressive aquatic sports activities — from boots-on-the-ground protection of the Olympic Video games to coaching and approach ideas for folks, coaches, and health swimmers. Via hands-on reporting, deeply sourced articles, and in-depth commentary, Swimming World covers your complete spectrum of the game with journalistic integrity. Since 1960, Swimming World has been essentially the most trusted and dependable supply with regards to understanding what is going on within the sport at each stage—highschool, school, and elite stage swimmers making waves on the most notable competitions — whereas additionally detailing every little thing the common swimmer must know for their very own private journey within the aquatic life-style. Rooted in wealthy journalism and award-winning images, Swimming World passionately believes our heritage offers a reputable basis to supply dynamic, immersive protection for the world of aquatic sports activities. With respect and honor for individuals who delve into the deep waters, Swimming World brings the very best and most fascinating tales to seize the essence of what swimming means to the athletes, followers, and fanatics who make swimming a routine a part of their on a regular basis life.
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Press launch from Swimming World
