This season marks the launch of a brand new partnership between the Cowboys and Novartis, the Official Pharmaceutical Companion of the NFL, devoted to increasing proactive well being schooling for followers in Dallas and surrounding communities. Collectively, Novartis and the Dallas Cowboys are encouraging constant annual exams, screenings, and, in the end, empowering motion round important well being conversations that have an effect on our followers on daily basis.
Novartis partnered with Cowboys offensive lineman, Tyler Smith, through the NFL’s My Trigger My Cleats marketing campaign as he supported the Susan G. Komen Basis. Smith amplified consciousness for folks residing with breast most cancers, notably driving help for the Dallas Cowboys’ Star Survivors marketing campaign. The partnership consists of digital signage all through AT&T Stadium this season, encouraging followers to make their well being a precedence.
